Director of Product, Attractions

About Booking.com

Established in 1996 in Amsterdam, Booking.com has grown from a small Dutch start-up to one of the largest ecommerce companies in the world. Booking.com is the largest business within Booking Holdings (NASDAQ: BKNG) and accounts for the vast majority of Booking Holdings’ total revenue. Booking Holdings is a leading Fortune 500 e-commerce conglomerate with a market cap of roughly $166 Billion (2025). Booking.com currently employs approximately 12,000 employees in 140 offices in 70 countries worldwide.

With a mission to make it easier for everyone to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. Booking.com connects travelers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts and even tree houses. The Booking.com website and mobile apps are available in over 44 languages, offer more than 28M total reported listings, and cover over 174,000 destinations in 229 countries worldwide. Offering 30 different types of places to stay, including homes, apartments, B&Bs, hostels, farm stays, bungalows, even boats, igloos, and treehouses. So whether travelling for business or leisure, customers can instantly book their ideal accommodation quickly and easily, without booking fees and backed up by its promise to price match. Via the customer experience team, customers can reach Booking.com 24/7 for assistance and support in over 44 languages, any time of the day or night.

At Booking.com, we are all involved in making hundreds of decisions every day. The decisions we make are a reflection of our Values - they reflect what is important to us, both as individuals and as an organisation.

When Values are made explicit, they provide clarity on what “good” looks like. And when they are shared, they build unity in a group. They build culture.

• Think customer first. We obsess about adding value for our customers - guests, partners, colleagues - to make it easier for everyone to experience the world.

• Own it. We deliver on our promises, make informed decisions and prioritize to get the important things done today.

• Learn forever. We are resilient, take time to reflect, and seek to learn – from colleagues, from the outside world and from our failures.

• Succeed together. We celebrate team success, through making connections, building trust and valuing the diverse perspectives of others.

• Do the right thing. We get the right results the right way. For each other, our communities and the world around us.

About the position of Director of Product for Attractions

Booking.com’s mission is to make it easier for everyone to experience the world, delivered via our Connected Trip Vision. Our Attractions vertical plays a key role in that vision, and exists in a rapidly evolving global experiences industry.

We are seeking a Product Director to lead, shape, and scale our global Attractions product portfolio. Reporting directly to the Managing Director of Attractions, you will serve as a critical product leader for this vertical, driving overall strategy across traveller acquisition, partner tooling, core platform mechanics, and marketplace dynamics. This role provides an opportunity for fast paced, impactful work and would suit a leader who is looking for a broad portfolio, from customer acquisition, to retention; from CX vision to core systems implementation; from traveller to partner.

Why This Role?

• Unrivaled Scope & Impact: You won't just optimize an existing funnel; you will define the multi-year product strategy for a product vertical. You will lead a portfolio spanning B2C traveller experiences, B2B partner platforms, and core marketplace architecture.

• True Transformation & Leadership: You will inherit an established team of Group Product Managers and Product Managers. Your mission is to raise the craft bar, establish world-class product operating models, and coach senior leaders to reach their potential.

• High-Visibility Executive Position: You will work directly with cross-functional leadership—across Engineering, Commercial, Data, Marketing, and Fintech—serving as the primary voice of Attractions product in executive forums.

Who You Are

• A Proven Scaler & Portfolio Director: You have led multi-team product organizations in large-scale B2C e-commerce or two-sided marketplace environments. You know how to translate macro commercial ambitions into clear, high-leverage product bets.

• A Strategic Integrator: You excel at "connecting the dots"—synthesizing complex, multi-system capabilities into a single, clear and prioritised roadmap that aligns cross-functional stakeholders without adding unnecessary bureaucracy.

• A Talent Developer: You are passionate about organizational design, building psychological safety, and coaching GPMs into world-class product leaders.

• Driven by Outcomes, Fueled by Data: You bring strong financial and commercial acumen, using experimentation, user research, and domain metrics to guide investments and balance long-term tech health with constant focus on delivering the most critical outcomes and ‘cutting through the noise’. You know when to ‘experiment forward’, and when to make bolder step changes (and manage the associated risks of this approach)

Role Highlights at a Glance

• Location: Amsterdam (Hybrid), occasional travel required, mostly in Europe

• Scope: Global Attractions Portfolio (Traveller, Partner, Platform)

• Team: Leading our Product Org as part of a broader Attractions Vertical Management Team

• Reporting To: Managing Director – Attractions

Key responsibilities

Product strategy and portfolio leadership

• Own and communicate a clear 2–3-year product strategy for Attractions, that will power our growth ambitions by delivering a compelling value proposition to our travellers and partners and align with Booking’s Connected Trip vision

• Translate company and business-unit strategy into a coherent portfolio of product bets, priorities, and measurable outcomes.

• Make explicit trade-offs across customer value, business impact, quality, risk, resources, time, and complexity.

• Identify where to start, stop, continue, scale, consolidate, or sunset products and capabilities.

• Ensure product strategies are grounded in customer insight, data, commercial understanding, and a clear view of market and technology developments.

• Align product strategy across business units, departments, and overlapping product areas.

• Act as the senior product spokesperson for Attractions in leadership forums.

Customer and business impact

• Be accountable for vertical-level outcomes, not simply delivery of product outputs.

• Own or influence major revenue, margin, efficiency, marketplace, customer experience, or platform-performance levers.

• Ensure teams define meaningful outcome metrics, supporting metrics, and counter-metrics.

• Use customer research, behavioural data, experimentation, and qualitative feedback to guide investment decisions.

• Balance the needs of travellers, partners, internal users, and the wider Booking.com ecosystem.

• Monitor portfolio performance and ensure decisions are based on evidence and clear assumptions.

Success may be measured through metrics such as conversion, retention, customer satisfaction, revenue, cost efficiency, marketplace performance, adoption, reliability, or other domain-specific outcomes.

Product delivery and quality

• Ensure delivery excellence across multiple product groups and tracks.

• Own the long-term roadmap for the product area and resolve dependencies across teams, departments, and business units.

• Establish effective operating mechanisms for prioritisation, planning, risk management, progress tracking, and decision-making.

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