Senior Content Designer, Conversational AI

Ibotta is seeking a Senior Content Designer focused on conversational and AI-driven experiences, to join our UX team and contribute to our mission to Make Every Purchase Rewarding. Our products are moving from forms and screens toward systems that explain their own reasoning, recommend actions, and increasingly act on a user's behalf. In those products the content is the interface rather than a layer applied on top of it. This role builds the content layer of our design system so that it works for people and for the agents acting on their behalf. You will partner closely with product management, product design, UX research, and engineering to craft content that makes complex products feel simple, trustworthy, and easy to use. This role is crucial in ensuring our products speak with a clear, consistent voice, regardless of where a user accesses our tools.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What you will be doing:

• Build the content and AI experience layer of our design system: voice, patterns, error and empty states, and the language of system reasoning, structured so both designers and agents can consume it

• Turn our content standards into tools and structures that designers and agents can use directly

• Rebuild and scale the AI content tools product teams use, so first-pass content holds up without a content designer reviewing every screen

• Fix how content work moves between content, design, product and engineering, so requests stop arriving as one-off tickets

• Design conversational and agentic experiences, including how a system explains what it is doing, what it is uncertain about, and what it needs from the user

• Shape how our agents behave as well as what they say, including the instructions behind them and when an agent should check with the user before it acts or pass the work to a person

• Decide with engineering when a scripted flow serves people better than a generated response, and design for both

• Write the language that carries trust in AI-generated output, where a user is committing budget against a recommendation they cannot audit

• Partner with product designers on product content across internal tools, publisher experiences, and client-facing products

• Define content standards and guidelines, and make them usable by people who are not content designers

• Use research and data to evaluate whether content is working, and change it when it is not

• Set up a repeatable way to review the quality of AI-generated responses, and use what you learn to improve them

• Work with engineering on the limits an agent works within and the tools and data it can reach, so what ships behaves the way it was designed

• Present and rationalize work at product and design reviews

• Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, and A Good Idea Can Come from Anywhere

What we are looking for:

• 5+ years of experience in content design, UX writing, content strategy, or a related field. Ideal candidates will have experience with consumer-facing products as well as B2B environments such as SaaS platforms, marketplaces, or self-service tools.

• Bachelor's degree in UX, Journalism, English, Psychology, HCI, or a related field, or equivalent practical experience

• A strong portfolio demonstrating end-to-end content design work that demonstrates your writing process, problem-solving skills, examples of polished UI copy, and a measurable impact on the user experience.

• Experience designing conversational interfaces, assistant or agent experiences, or AI-driven product surfaces

• Experience building content systems and standards rather than writing screen by screen

• Excellent facilitation and communication skills, with the ability to present and defend content decisions to cross-functional and senior stakeholders.

• Experience building or scaling content systems, style guides, or governance frameworks across multiple teams or products.

• Familiarity with design and prototyping tools (e.g., Figma), collaboration and documentation tools (e.g., Jira, Confluence), and AI tooling

• Hands-on experience writing and testing prompts or system instructions for products built on large language models

• Comfortable working with engineers on how a product is built, including the data and services an agent depends on

• A deep curiosity for understanding users and empathizing with their problems, paired with the judgment to know when data should override a strong opinion.

• Ability to work independently as the specialist in the room and bring others along

• Ability to manage competing priorities and ask for help when needed

• Ability to communicate the content experience to executives and stakeholders

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

To learn more about what our Tech teams are doing day to day, visit Building Ibotta on Medium.com

Additional Details:

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.

• Base compensation range: $131,000 - $153,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.

• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.

• Applicants must be currently authorized to work in the United States on a full-time basis.

• Applicants are accepted until the position is filled.

• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

Recruiting Agency Notice

Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees