(Senior) Product Manager- Skinvive

Job Description

• Develop and execute Skinvive brand strategy, annual brand plan, and portfolio positioning to build differentiated brand equity and sustainable growth in the medical aesthetics market.
• Lead B2B2C campaign planning and conversion design, translating brand strategy into integrated initiatives that connect HCP/clinic engagement, consumer education, consultation conversion, and treatment adoption.
• Build business conversion models across the end-to-end funnel, including institution activation, clinic operation enablement, patient journey optimization, consumer acquisition, and repeat-treatment retention.
• Design and implement clinic operation toolkits and project, consultation scripts, training materials, digital touch points, and performance dashboards to improve in-clinic execution and commercial conversion.
• Identify consumer insights, market trends, competitive dynamics, and business opportunities, and convert insights into actionable campaigns, content strategies, and channel activation plans.
• Demonstrate strong 0-to-1 project creation capability by initiating new strategic projects, defining objectives, aligning resources, piloting solutions, measuring impact, and scaling successful models.
• Work closely with sales, medical, training, digital, commercial excellence, legal, compliance, agency partners, and key accounts to ensure seamless cross-functional alignment and execution excellence.
• Manage marketing budget, project timelines, vendor deliverables, and compliance review processes to ensure high-quality execution in accordance with company policies and local regulations.

Qualifications

• Bachelor degree or above in marketing, business, medical science, pharmacy, life sciences, or related fields.
• 8+ years of marketing experience, preferably in medical aesthetics, healthcare, dermatology, consumer healthcare, beauty, or premium consumer brands.
• Proven experience in brand strategy, campaign planning, digital/social activation, consumer conversion, or business transformation projects.
• Experience working with clinic, chain institution, key account, or clinic operation models is highly preferred.
• Strong strategic thinking with the ability to translate brand ambition into clear business priorities, campaign architecture, and executable growth plans.
• Solid understanding of B2B2C conversion logic, including HCP/institution engagement, clinic operation improvement, consumer education, lead generation, consultation conversion, and repurchase/retention.
• Strong 0-to-1 project leadership capability, able to define ambiguous business opportunities, build project frameworks, coordinate resources, pilot new models, and drive implementation from concept to scale.
• Excellent cross-functional communication and stakeholder management skills, with the ability to influence sales, medical, training, agencies, key accounts, regional teams, and compliance partners.
• Strong analytical capability, commercial acumen, and data-driven mindset, able to monitor campaign results, funnel performance, customer behavior, and ROI to continuously optimize business outcomes.
• High ownership, agility, and problem-solving capability, with the ability to manage multiple priorities in a fast-changing business environment.
• Good written and verbal English communication skills.

Additional Information

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