Senior Analyst, Digital Analytics

Job Description

NBCU’s Telemundo Enterprises is seeking a Senior Analyst, Digital Analytics to join the Cross-Platform Analytics team and help drive data-informed decisions across Telemundo’s digital and streaming business. This role will focus on analyzing cross-platform content and audience performance and translating complex data into clear, actionable insights for stakeholders across Streaming, Programming, Marketing, Editorial, and Strategy & Insights. The ideal candidate combines strong analytical and problem-solving skills with an ability to tell compelling stories with data and will play an important role in developing executive-ready reporting, supporting high-priority ad-hoc analyses, and mentoring junior analysts on the team.

Responsibilities

• Analyze cross-platform content performance across Telemundo’s digital and streaming ecosystem, including VOD, live, FAST, and other digitally distributed content.
• Support data analysis and reporting requests by querying dashboards and reporting tools such as Tableau and Domo, and translating findings into actionable insights for stakeholders.
• Conduct title-level and content-driven analyses to identify trends in audience engagement, consumption, and performance across platforms.
• Build clean, executive-ready PowerPoint narratives explaining title-level and content-driven trends in Telemundo Streaming growth for recurring reporting, strategic initiatives, and high-visibility ad-hoc requests.
• Develop and maintain recurring reports, analyses, and performance frameworks that help stakeholders understand what is driving changes in streaming and digital performance.
• Partner with Streaming, Programming, Marketing, Editorial, and Strategy & Insights teams to answer complex business questions and support data-led decision making.
• Lead ad-hoc analyses and deep dives to uncover audience and content insights, including audience segmentation, consumption and behavior analysis, and findings that inform content development, programming, and broader business strategy.
• Identify trends, opportunities, and anomalies in the data and clearly communicate the implications to both analytical and non-technical audiences.
• Help ensure data quality and accuracy by identifying inconsistencies, validating results, and partnering with technical teams to resolve data and reporting issues.
• Mentor and guide junior analysts by reviewing analyses, providing feedback, and helping raise the team’s overall analytical rigor and storytelling standards.
• Contribute to improving analytical processes, reporting methodologies, and scalable approaches to cross-platform analytics.

Qualifications

Basic Requirements

• Bachelor’s degree in a relevant quantitative field such as Business Analytics, Data Science, Computer Science, Statistics, Mathematics, Economics, or a related discipline.
• 3+ years of experience in analytics, preferably within media, digital, streaming, television, or another consumer-facing business.
• Strong analytical and problem-solving skills with the ability to work quickly and accurately while producing high-quality, error-free results.
• High proficiency in Microsoft Excel, including pivot tables, advanced formulas, lookups, modeling, and other analytical functionality.
• Demonstrated proficiency in SQL and experience working with large datasets and/or cloud data warehouses such as Snowflake, Databricks, BigQuery, or equivalent platforms.
• Experience with data visualization and reporting tools such as Tableau, Domo, or equivalent platforms.
• Strong PowerPoint skills with demonstrated experience building clear, concise, executive-ready presentations and data narratives.
• Fluency in the language of digital media and online measurement, including impressions, CTR, CPM, eCPM, uniques, pageviews, visits, viewability, starts, minutes, completion, and other engagement metrics.
• Strong understanding of streaming and digital content performance metrics and audience behavior.
• Experience conducting audience segmentation and analyzing audience consumption and behavioral patterns.
• Excellent verbal and written communication skills, with experience presenting analytical findings to senior stakeholders and executive audiences.
• Ability to manage multiple priorities, work independently, and deliver high-quality analysis in a fast-paced environment.

Desired Characteristics

• Experience analyzing cross-platform content performance within a streaming, subscription, or digital media business.
• Experience using audience and content analytics to inform content development, programming, or strategic decisions.
• Familiarity with TV and streaming business models and performance metrics.
• Experience evaluating the relationship between content, audience behavior, and streaming performance.
• Experience using data to develop forecasts, benchmarks, projections, or performance estimates.
• Experience with statistical analysis, modeling, experimentation, or other advanced analytical techniques.
• Strong data storytelling skills and the ability to turn complex analysis into a simple, compelling narrative.
• Experience mentoring junior analysts or contributing to the development of analytical best practices.
• Strong curiosity and interest in understanding the 'why' behind audience and content performance.
• Spanish language proficiency is a plus.

Additional Requirements

• This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.