Principal Product Manager - Tech, Sponsored Products and Brands

Conversational shopping is challenging the traditional paradigm of performance advertising. Within the Advertiser Growth & Strategies team for Sponsored Products and Brands, we are delivering new ad products and features that help our advertisers adapt, scale, and succeed in this shifting landscape.

We are looking for a Principal Product Manager – Technical to rethink our advertiser-facing processes, features, and controls, setting the foundations for accelerated growth. This is a high-autonomy, high-ambiguity role that demands deep Ad Tech expertise, hands-on experience building customer-facing Gen AI products, and the ability to influence across organizational boundaries.

Key job responsibilities

• Define and drive the long-term product vision for advertiser controls and campaign management as shopper behavior shifts toward conversational commerce
• Rethink how advertisers create, manage, and optimize campaigns — leveraging advances in large language models and generative AI to deliver intelligent, adaptive experiences
• Collaborate with ad and retail leadership to ensure advertising products enhance both the advertiser and the shopper experience, driving with backbone when trade-offs require it
• Make high-judgment product decisions in complex, ambiguous environments with incomplete information
• Drive consensus across engineers, scientists, designers, and senior leadership, delivering through influence with and without authority
• Deeply understand our technical systems, their constraints, and downstream dependencies to identify the right trade-offs
• Work backward from customer problems to define solutions that serve both advertisers and shoppers
• Stay at the frontier of Gen AI and LLM capabilities, translating emerging research into practical product opportunities

About the team

The Advertiser Growth & Strategies team within Sponsored Products and Brands builds the tools, systems, and intelligence that help advertisers grow efficiently on Amazon. Our work spans campaign automation, bidding strategy, audience targeting, and agentic product experiences powered by generative AI. We operate at the intersection of advertising, retail, and AI; and we're hiring leaders who thrive in that complexity. Basic qualifications

• 2+ years of end to end product delivery experience
• 8+ years of technical product or program management experience
• Bachelor's degree
• Experience with feature delivery and tradeoffs of a product
• Experience owning/driving roadmap strategy and definition
• Experience leading engineering discussions around technology decisions and strategy related to a product
• Experience technical product management

Preferred qualifications

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, CA, Palo Alto - 206,900.00 - 279,900.00 USD annually

USA, NY, New York - 197,900.00 - 267,800.00 USD annually

USA, WA, SEATTLE - 179,900.00 - 243,400.00 USD annually