Creative Director, Brand Studio

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.

We’re looking for a Creative Director, Brand Studio , to help us build a brand that carries our lineage forward, from the early days of building on the web to the future of designing new worlds online. You’ll steward our brand’s evolution as we introduce Source by Webflow and bring it to marketing teams looking for a new home to run their business. More of Webflow’s brand will soon be made by marketers and AI agents, not only by designers. That makes the brand system the product. You’ll set the creative bar, own our biggest brand surfaces, and build the system that lets everyone else make work that is on-brand by default.

You'll lead a multi-disciplinary senior design studio of brand, web and motion designers who design and build digital and event marketing. You'll sit in Design, next to the teams that build the product like Webflow and Source. Expect to spend about half your time on craft: setting direction, running crit, and doing hands-on work. The rest goes to brand marketing strategy and to running the studio.

About the role:

• Location: Remote-first (United States)

• Full-time

• Permanent

• Exempt

• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States (all figures cited below are in USD and pertain to workers in the United States)
• Zone A: $212,000-$265,000

• Zone B: $195,000-$244,000

• Zone C: $178,000-$223,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Application Information:
• Application deadline: applications accepted on an ongoing basis until position is closed and filled

• This posting is for an existing vacancy

• Reporting to the VP of Design.

As a Creative Director, Brand Studio, you'll …

• Set the direction for Webflow’s brand: its identity, voice and story, across web, launches, campaigns, motion, events, recruiting and the product itself. Hold the quality bar and decide what ships. Lead by making when it matters: concepts, art direction and identity work for flagship moments.

• Elevate webflow.com as our biggest brand surface. Partner with Growth, Events, and Marketing so it looks great, performs well and is easy for other teams to extend.

• Encode taste into our harness. Turn guidelines, templates, skills, and agents into a design operating system within our harness. Encode the reasons behind key decisions into self-serve paths that let non-designers make on-brand work, until most routine requests no longer need a designer. Run these tools like products, and run the quality loop: define “good,” set up reviews and evals for generated work, and send each gap back into the system.

• Build the studio’s operating system: intake, briefs, reviews, decisions and production. Decide with marketing and product leaders what the studio makes by hand, what becomes self-serve, and what it declines. Bring in agencies, freelancers and production partners when the work calls for it.

• Deliver brand-defining initiatives each year , starting with how our brand evolves as our product and platform change . Fold the best decisions from each one back into the system.

• Partner with senior leaders in Marketing, Product Design, the design system team, EPD, Recruiting and executive leadership so the brand feels like one experience everywhere. Measure the studio by outcomes, not by how many assets it makes.

• Lead, coach and grow a multi-disciplinary senior team. Lead exceptional designers, help everyone do the best work of their career, build a bench of future leaders, and shape new roles, such as creative technologist or design engineer, as the work changes.

About you:

Requirements:

• BS / BA college degree or relevant experience

• 12+ years in brand and creative work, with 4+ years leading designers

• A portfolio of brand systems, campaigns or brand evolutions you led end to end

• Strong web craft. You have led brand-defining sites and you know how they are built. Webflow experience is strongly preferred

You'll thrive as a Creative Director, Brand Studio if you:

• Have a clear point of view on the future of creative work. You’ve shipped major rebrands and redesigns, and you know how to push the limits of the imagination.

• Have exceptional craft across typography, color, layout, motion and identity, and you raise the level of other people’s work. You can say why a piece is a 6 and what it needs to be a 10.

• Think in systems. You can explain a brand decision well enough that someone else, or an agent, can apply it to a case you never designed.

• Have strong operational instincts. You’ve built creative processes that scale, and you can describe them clearly.

• Lead like an owner. You focus on outcomes, set clear priorities, build alignment without relying on authority, and are comfortable saying no.

• Grow people. You’ve hired exceptional designers and built teams where people do their best work and stay. You give and receive direct feedback with care, and you lead with low ego and curiosity.

• Stay curious and open to growth by demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.

Our Core Behaviors

• Build lasting customer trust. We build trust by taking action that puts customer trust first.

• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.

• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.

• Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes — for each other, and for customers.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.

• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.

• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.

• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.

• Wellness for the whole you. Access to mental health resources, therapy and coaching.

• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.

• Stipends to support our distributed team. Localized support for cell, Wi-Fi, and WFH expenses to help you settle into your best remote life.

• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.

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