AI Principal Product Manager

ABOUT US

In more than ten countries around the world, The Knot Worldwide champions the power of celebration. Our global family of brands provide best-in-class products, services and content to take celebration planning from inspiration to action. At the core of our business is our industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations, and registry services that make wedding planning easier for couples around the globe. Each year, we connect more than 4.5 million users with around 900,000 global small businesses through our Vendor Marketplace.

LIFE AT TKWW

At The Knot Worldwide, we believe in doing work that matters. Each year, we help millions of couples around the world celebrate life’s most meaningful moments, while also helping hundreds of thousands of global small business owners get discovered and scale. Life here means working alongside a team that cares deeply, not just about the work you do, but about the life you live. We prioritize employee well-being and development through meaningful opportunities for growth, and we celebrate milestones and wins in a big way. After all, celebrations are what we do best.

About the Role

Nearly every couple takes on one of the most complex, emotional, high-stakes projects of their lives largely on their own: hundreds of decisions, dozens of vendors, and more than a year of sustained work. Couples are starting to hand that work to AI assistants, and the assistant they use may not be ours.

We are seeking a Principal Product Manager to make everything The Knot knows about weddings usable by any agent, ours or theirs. You will define how agents find us and act for couples. You will also set the bar for how AI features across our product work together, so each new one makes the whole system better.

You will build on assets that took decades to create and that no competitor can replicate: the industry's deepest vendor graph, decades of behavioral data, and the trust of a brand couples already rely on for the biggest day of their lives. You will be the day-to-day product lead for this work, with startup-like autonomy inside the industry's dominant brand.

Responsibilities

• Own how assistants work with The Knot. Shape which actions and data we offer outside assistants, under what rules, and in what order, so our vendor graph, reviews and planning tools power experiences no general-purpose AI can match. Treat our MCP and every other way agents reach us as a product, from strategy to prototype to launch, and own the roadmap and the outcomes.

• Own how our AI fits together. Teams across product build AI in their own areas and own the actions in them. You own the system they plug into: how each action is described, routed and tested, so a new feature makes agents better at picking the right action, not worse.

• Define what a trustworthy AI is. When an agent guides, when it asks, when it acts, what it can see, and how couples stay in control and give consent at every step. Your point of view here shapes the product's foundation.

• Run a rapid build-measure-learn loop. Prototype weekly, put work in front of couples and experts early, and kill ideas fast when the evidence says to. Build eval sets from real couple tasks to see where assistants fail, and run the tests that decide what we build next.

• Own the measurement and the unit economics. Define success for a channel where we can't choose which couples use it, so a standard A/B test won't answer the question. Instrument it, make sure more assistant activity means better outcomes for vendors, and know what each engaged couple costs to serve. Usage-based cost is a product constraint here, not a finance problem to inherit.

• Help shape company-level AI direction. Act as a senior thought partner to product, engineering, design, marketing, and data science leadership on how AI changes what couples expect. Set the example for how our product teams build with AI, from prototyping to evals, and help set the standards every AI feature should meet.

Successful Candidates Have

• 8+ years of product management in consumer products at scale, including recent, hands-on experience shipping LLM-powered products to real users.

• A zero-to-one track record. You have taken a product from an ambiguous concept to a launched, measured reality, ideally inside a larger organization, and you ship to learn rather than plan to certainty.

• Working fluency with the modern AI stack: prompting, evals, agentic patterns, memory and tool use. You have shipped something other AI systems use, such as an MCP server or an API for agents, and you know why an agent picks one tool over another.

• Cost to serve as a product metric. You have made model, context and caching tradeoffs against a real budget.

• A point of view on AI autonomy: when an agent should guide, ask or act, what it should see, and how users stay in control.

• Rigor about measurement. You design metrics for products with no benchmark, including channels you can't randomize, and you let the data overrule your instincts.

• Executive-grade communication. You turn novel problem spaces into narratives that align leaders, and you set standards that teams outside your reporting line adopt.

WORK MODEL:

This role is fully remote and not tied to any specific office location. While there are no regular in-office requirements, we encourage our remote team members to gather intentionally for key company and team events to stay connected and engaged.

#LI-Remote

#professional

Starting pay is determined based on a combination of factors which may include location/market, education, experience, skills, and other qualifications of the successful candidate. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, commissions, equity or sales incentives, if applicable. We also offer benefits to eligible employees including medical, dental, retirement, and generous leave policies.

Annual salary range

$159,141 — $272,813 USD

AI FLUENCY

At TKWW, AI is a tool that helps our teams work smarter, move faster, and spend more time on the work that matters most. We expect every employee, in every role, to build fluency with the AI tools relevant to their work, use them thoughtfully and with sound judgment, and bring curiosity as these tools keep evolving. This isn't about replacing our people's expertise — it's about equipping every employee to use AI to raise the bar on the work we do together.

WHAT WE LOVE ABOUT YOU:

• Commit to our customers : You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.

• Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.

• Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.

• Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.

WHAT YOU LOVE ABOUT US:

We provide meaningful, high-impact benefits designed to support the holistic well-being of our diverse workforce and help our people thrive both professionally and personally. From physical and mental wellness to flexible time off our programs are built around the moments that matter most.

TOGETHER@TKWW: OUR APPROCH TO HYBRID WORK

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